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Title
Text copied to clipboard!PPC Specialist
Description
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We are looking for a highly skilled and data-driven PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing pay-per-click advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. This role requires a deep understanding of paid search strategies, keyword research, ad copywriting, bid management, and performance analysis.
As a PPC Specialist, you will work closely with the marketing team to align campaign strategies with overall business goals. You will be expected to monitor campaign performance daily, identify trends, and make data-backed decisions to improve ROI. Your ability to analyze metrics and adjust strategies accordingly will be crucial to the success of our digital marketing efforts.
You should have a strong grasp of A/B testing methodologies, conversion rate optimization, and audience targeting. Experience with tools such as Google Analytics, Google Tag Manager, and various PPC management platforms is essential. The ideal candidate is proactive, detail-oriented, and passionate about driving measurable results through paid media.
In this role, you will also be responsible for staying up-to-date with the latest trends and best practices in PPC and digital marketing. You will contribute to monthly reporting, provide insights and recommendations, and collaborate with other departments to ensure cohesive marketing strategies.
This is an excellent opportunity for someone looking to grow their career in digital marketing while making a significant impact on the company’s online presence and revenue growth.
Responsibilities
Text copied to clipboard!- Develop and manage PPC campaigns across Google Ads, Bing, and social media platforms
- Conduct keyword research and competitor analysis
- Write compelling ad copy and optimize landing pages
- Monitor and analyze campaign performance metrics
- Adjust bids and targeting strategies to maximize ROI
- Perform A/B testing on ads and landing pages
- Generate regular performance reports and insights
- Collaborate with marketing and design teams
- Stay updated on PPC trends and platform updates
- Manage budgets and ensure cost-effective ad spend
Requirements
Text copied to clipboard!- Proven experience as a PPC Specialist or similar role
- Strong knowledge of Google Ads and Bing Ads platforms
- Experience with Google Analytics and Google Tag Manager
- Excellent analytical and problem-solving skills
- Proficiency in Excel and data analysis tools
- Strong written and verbal communication skills
- Ability to manage multiple campaigns simultaneously
- Familiarity with A/B testing and conversion optimization
- Bachelor’s degree in Marketing, Business, or related field
- Google Ads certification is a plus
Potential interview questions
Text copied to clipboard!- How many years of experience do you have in PPC advertising?
- Which PPC platforms are you most experienced with?
- Can you describe a successful campaign you managed?
- How do you approach keyword research?
- What tools do you use for performance analysis?
- How do you stay current with PPC trends?
- Have you worked with e-commerce or lead generation campaigns?
- What is your process for A/B testing?
- How do you manage campaign budgets?
- Are you certified in Google Ads or other platforms?
